Can You Prove Seat Belts Save Lives?  

Any literature from the typical car insurance company emphasizes the importance of road safety. The executives at such companies realize that use of seat belts needs to be seen as an important component of such safety issues.

Still, a number of adults drive around without the added safety of seat belts. They simply refuse to "buckle up." That fact explains the thinking behind a promotional campaign, a campaign conducted by one car insurer.

The most important details about that promotional campaign have appeared in a magazine published by one insurance company-Geico. Their Fall/Winter 2009 issue invites young people to win an added bit of cash. That cash goes to the winners of a planned contest.